Simply Chic

Simply Chic is a modern women’s resale brand built on the belief that secondhand should be your first choice; because great style shouldn’t require a full-price mindset. Founded in 2010, Simply Chic set out to create a fresh, inviting shopping experience led by true fashion enthusiasts, offering a curated mix of in-demand brands and styles at prices that compete with big-box retailers.

With multiple locations across Indiana and an expansion into Illinois, Simply Chic continues to grow a loyal community of shoppers who want elevated fashion that fits real life—work, wellness, weekends, and everything in between.

When we first met Simply Chic, they were already a strong, established retail business with a loyal customer base and an incredible in-store experience. The challenge wasn’t effort, it was momentum.

They had been working with the same marketing agency for well over a decade, and they were ready for a new chapter. Marketing felt stale. It lacked strategic insight. And most importantly, it wasn’t pushing the brand forward in a way that matched their goals.

Simply Chic wasn’t looking for an “order taker.” They were looking for a partner who would dig in, bring fresh ideas, sharpen positioning, and help them grow and reach new customers while still honoring what made the brand special.

They also needed a strategic launch partner for a new Illinois location, someone who could support both the high-level growth strategy and the day-to-day execution required to actually make it happen.

To support Simply Chic’s next chapter of growth, RB Consulting Agency stepped in as a  strategic partner with both leadership and execution support.

Fractional CMO + Growth Leadership

• Fractional CMO services to guide strategy, prioritize the right plays, and build a marketing system that supports business goals (not random tactics)
• Ongoing collaboration with the owner and store team leaders to execute a unified content and engagement strategy. Because retail marketing works best when it’s connected to what’s happening in-store

Brand Refresh + Messaging Modernization

• A light brand refresh to modernize the look and feel, better reflect the customer experience, and attract their ideal client
• Updated messaging to clarify what makes Simply Chic different and why it matters (value + style + community + ease)

Website Platform + SEO/GEO Foundation

• Recommended a new website platform to improve discoverability, strengthen SEO and GEO, and support the way customers actually search today
• Updated brand imagery and improved content structure to support both humans and machines finding and choosing Simply Chic

Marketing Strategy + Channel Expansion

• A refined marketing strategy built to increase awareness and drive predictable foot traffic
• Updated and improved email marketing process, templates, and content approach
• Refreshed social media appearance and engagement strategy to increase consistency, relevance, and connection
• New channels layered in strategically:
  • Digital advertising to expand reach and drive store traffic
  • Community partnerships to deepen local visibility
  • Boots-on-the-ground activations (door tags, flyers, grand open strategy for new location ) to support hyper-local awareness, especially around the new location