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BLOGS & RECORDINGS

Blogs & Recordings

Blogs & Recordings

Blogs & Recordings

Blogs & Recordings

Ideas, perspective, and actionable guidance to help you build more intentional, effective marketing.

Explore our blogs, recordings, and thought leadership designed to help organizations strengthen visibility, clarify messaging, and create more connected marketing systems that move the needle.

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BlogsRecordings

Oct 2, 26

What Your 2027 Marketing Budget Needs Beyond Ad Spend

Sep 19, 26

What your 2027 Annual Marketing Strategy Actually Needs to Move the Business Forward

Sep 5, 26

What We Wish More Leadership Teams Understood About Getting the Most Value From Their Marketing

Aug 15, 26

Busy Isn't a Business Strategy

Aug 3, 26

What Inspired RB Consulting Agency? Rebecca Bormann Shares Her Story in VoyageATL

Aug 1, 26

Marketing Isn't Your Problem. Your Strategy Is.

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Jul 19, 26

You're Doing the Marketing. So Where Are the Sales?

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Jul 5, 26

Why AI Can't Fix a Broken Marketing Strategy

Two businesswomen collaborate in an office, one pointing at a computer screen.

Jun 21, 26

How Well Do You Know Your Ideal Clients?

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Jun 7, 26

People Buy From People: Why Thought Leadership Matters More Than Ever in 2026

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May 17, 26

The New Reality: Your Buyers May Never Click Your Website First

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May 3, 26

The Brand Mistake We See Too Often: Starting With the Visuals

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Apr 15, 26

How Do You Know Which Marketing Channels Your Organization Actually Needs?

Man and woman collaborate at an office desk, reviewing documents and using laptops.

Apr 3, 26

The Way People Buy Has Changed, Again (And Why Your Marketing Has to Catch Up)

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Mar 9, 26

The $10M Business That Didn’t Have Marketing

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Mar 5, 26

Customer Lifecycle Marketing: Building Sustainable Growth

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Feb 22, 26

The Client Retention Playbook: How to Re-Engage Quiet Clients and Drive Growth in Q1

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Feb 8, 26

Human-Centered Storytelling in a Data-Driven World

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Jan 19, 26

The 2026 Marketing Strategy Roadmap: What to Prioritize and What to Pause

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Jan 5, 26

The Post-Holiday Engagement Surge: How to Capture Renewed Buyer Intent in January

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Dec 17, 25

A Year-End Brand Checkup: Is Your Brand Still Working for You?

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Dec 1, 25

Campaign Planning That Works: Start With the Why, Lead With the Who

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Nov 13, 25

Right Message. Right Time. The Secret to Winning New Clients.

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Oct 31, 25

How to Build Client Avatars: Step-by-Step Guide for Attracting Ideal Clients

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Oct 15, 25

How Fractional CMOs Are Shaking Up SMB Growth Playbooks

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Oct 1, 25

Why Generative AI Will Be Your Best (and Worst) Marketing Copywriter

Two Black women sit at a table, conversing. Teal banner across bottom with '2 stepsRB' and 'Intentional Marketing' logos.

Sep 4, 25

Better Together: Collaborative Marketing Is the New Growth Strategy

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Aug 29, 25

Make It Make Sense: Clarifying Your Brand to Attract, Engage, and Grow

Two women smiling, discussing at a table. Teal banner with RB Consulting and Intentional Marketing logos.

Aug 12, 25

Why Values-Based Marketing Works and Why It Should Be Part of Your Growth Strategy.

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Jul 31, 25

From Story to Sale: Use Your Brand Narrative to Win Clients

Two women collaborating in a modern office by a window. Logos for RB Consulting and Intrepid on a teal banner.

Jul 14, 25

From Rainmaker to Revenue Engine

Two smiling women interact in an office, one stands holding an object. RB Consulting and Intrepid logos below.

Jul 2, 25

Scaling Beyond the Founder: When to Transition from Founder-Led Sales

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Jun 2, 25

5 Marketing Metrics That Actually Matter (Because Vibes Aren’t Revenue)

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May 28, 25

Stop Hiding Behind “Brand Awareness”: 5 Sales-Driven Strategies

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May 16, 25

The Smartest Businesses Aren’t Playing Defense—They’re Building Better Offense

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May 1, 25

Crafting Marketing Strategies That Drive Sales | RB Consulting

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Apr 21, 25

RB Consulting Launches 'Sell With Heart' Online Sales Training

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Apr 9, 25

Beyond the Logo: Build a Brand That Connects With Your Audience

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Apr 4, 25

Stop Getting Ghosted: 5 Follow-Up Strategies That Get Replies

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Mar 18, 25

Storytelling in B2B Marketing: How to Use the Golden Circle Theory to Attract & Convert Ideal Clients

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Mar 6, 25

Are Your Prospects Keeping You in the "Friend Zone"? Here’s How to Move the Relationship Forward

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Feb 7, 25

The Power of Video Content in B2B Marketing: Engage, Persuade, and Sell

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Feb 6, 25

Humanizing B2B Brands Through Personalized Content: Emotional Intelligence Meets Strategy for Sales Success

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Feb 5, 25

RB Consulting Agency Founder and CEO Rebecca Bormann Honored as NAWBO-Indianapolis Woman Business Owner of the Year

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Jan 21, 25

Networking Ninja: How to Make Connections That Actually Count

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Jan 8, 25

2025 Sales Glow-Up: 11 Tips to Crush Business Development This Year

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Dec 18, 24

Marketing vs. Sales: The Ultimate B2B Power Couple

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Dec 17, 24

Ready for 2025? Key B2B Business Development Trends You Can’t Ignore

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Nov 5, 24

Using Feedback to Drive Sales Growth: A Strategic Approach for Sales and Marketing

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Nov 5, 24

Boost B2B Sales and Client Success: Self-Care Strategies for Sales & Marketing Pros

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Oct 16, 24

Relationship Based Marketing & Sales: The “Close” is Just the Beginning

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Oct 3, 24

Every Organization Should Adopt Value-Based Selling & Marketing

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Oct 1, 24

Celebrating Women IN Tech

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Sep 17, 24

Navigating Business Growth Through Strategic Sales Partnerships

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Sep 4, 24

The Best Sales Advice I Ever Got Was From An Instagram Reel: 15 Tips to Boost Your Sales

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Aug 1, 24

Accelerate Sales with Aligned Sales and Marketing Objectives

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Aug 1, 24

People-Centered Sales: A Pathway to Sustainable Growth

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Jun 28, 24

Building Trust Through Hyper-Personalization: Sales & Marketing Best Practices for Today’s Marketplace

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Jun 28, 24

How to Cut Through the Noise and Stand Out: 11 Sales Tips for 2024

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Jun 6, 24

Supercharge Your Growth with a Sales-Centric Culture

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Jun 6, 24

Mastering Business Development in the Agile Marketing & Sales Era

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May 6, 24

Unleashing the Power of Persuasion: How Dr. Robert Cialdini's 7 Principles of Influence can Revolutionize your Sales & Marketing Strategies

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May 6, 24

Embracing Innovation in Relationship-Building for B2B Sales Success

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Apr 3, 24

Building for Success: How a Strategic Business Development Plan Can Propel Your Growth

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Apr 3, 24

From Scarcity to Abundance: Transforming Your Sales and Entrepreneurship Journey with These Proven Tips

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Mar 8, 24

Embracing Journaling: A Strategic Tool for Business Growth and Personal Mastery

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Mar 8, 24

Crafting Your Foundational Story: The Key to Deeper Connections in Sales and Entrepreneurship

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Mar 8, 24

Empowering Businesses Growth Through Deeper Client Understanding

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Mar 8, 24

Unlocking Success in 2024: A Monthly Goal Check-In Guide for Sales Professionals and Business Owners

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Mar 8, 24

Do you have a Business Development Strategy?

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Mar 8, 24

Emotional Intelligence (EQ) + Strategy = Sales & Growth

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Mar 8, 24

”Sales is Storytelling. Storytelling is Sales.” Lunch & Learn Recap

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Mar 8, 24

Grassroots Selling should be a component of your sales strategy

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Mar 8, 24

Sales & Stories: The Strength of Storytelling in Sales

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Mar 8, 24

The Final Stretch: Harnessing an Abundance Mindset to Conquer Year-End Sales and Growth Goals

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Mar 8, 24

Part 2 Recap: Closing the Gender Gap of Women in Sales and Sales Leadership Special Event

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Mar 8, 24

Part 1 Recap: Closing the Gender Gap of Women in Sales and Sales Leadership Special Event

Mar 8, 24

Let’s Talk Personal Branding Tips

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Mar 8, 24

The Power of Your WHY: Your WHY IS More IMPORTANT Than What You Are Selling

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Mar 8, 24

Sales is about finding your, “Yes”!

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Mar 8, 24

RB Consulting to host "Closing the Gender Gap on Women in Sales & Sales Leadership" on August 9th

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Mar 8, 24

Meet some of our Cohort Members!

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Mar 8, 24

Why Building Strong Relationships is ESSENTIAL!

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Mar 8, 24

You Are a Leader with the Power to Make a Difference

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Mar 7, 24

Sales Success: Embracing the New & Letting Go of the Old

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Mar 7, 24

Grow & Connect Professional Development Workshop Series

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Mar 7, 24

Showing up and showing out for your clients!

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Mar 7, 24

Meet Cohort 1!

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Mar 7, 24

RB Book Review: B.I.T.C.H or B.O.S.S by Jennica Anderson

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Mar 7, 24

11 Best Sales Practices by RB

Book 'Intentional Unicorn' with grey unicorn, 'Rebecca-Borhawk's Book Review' text, dark background.

Mar 7, 24

RB's Book Review | Intentional Unicorn: Bring your authentic self to thrive in life and career

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Mar 7, 24

Happy New Year! Let’s kick it off the right way

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Mar 7, 24

Hello from Rebecca Bormann Consulting!

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Mar 7, 24

Serving Across Generations: A Guide for Sales Professionals and Business Owners

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Mar 7, 24

Synergy of Sales, Marketing, Communications, and Public Relations in a Comprehensive Growth Strategy

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Feb 8, 24

10 Ways to Accomplish Sales Process Optimization That are More Than Just Marketing Tactics

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Feb 8, 24

The Role of Storytelling in Creating Compelling Sales and Marketing Strategies

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Mar 5, 22

Unlocking success in 2024: A monthly goal check-in guide for sales professionals and business owners.

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Feb 25, 22

The Power of EQ in Sales: Building Stronger Relationships for Better Results

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Feb 17, 22

Fractional Sales Leadership: The Key to Accelerating Your Sales and Development Strategy

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Feb 5, 22

Driving Philanthropic Success and Revenue Growth Through Effective Communication

Smiling Rebecca Bormann (RB Consulting) with text "Host, Melahni Ake" & "Everyday Business Leaders".

Feb 17, 26

Rebecca Bormann EVERYDAY BUSINESS LEADERS EBL49

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Feb 17, 26

When Strategy Meets Faith: Stepping Beyond Corporate Millions into Purpose

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Mar 13, 24

Own Your Brand Show with Victoria Odekomaya on YouTube Premiered Aug 7, 2023

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Mar 7, 24

Bright Ideas Show #3 - Inspiration for Entrepreneurs on YouTube

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Mar 7, 24

Status Go: Ep. 211 – Leadership Lessons from a Sales Coach, Rebecca Bormann

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Mar 7, 24

Sales Leadership Tactics and Essentials Virtual Event by Jesse Hallock

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