Generations Community Bank (GCB) is building opportunity through banking that starts with listening. Based in Indianapolis with locations downtown and on the southside, the bank serves individuals, families, and businesses with a mission to expand access to capital, support economic mobility, and help communities build wealth.
Through relationship banking, financial education, and community partnerships, GCB is creating pathways for people who have historically been overlooked or underserved, while welcoming everyone.
As a new and growing bank, GCB needed a marketing foundation that could support branch openings, introduce its banking services, and communicate its mission consistently across Indianapolis and surrounding communities.
GCB partnered with RB Consulting Agency (RBC) for Fractional CMO leadership and execution support, focused on three priorities:
Working as an extension of GCB's team, RBC connects strategic direction with ongoing creative and execution support, including:
GCB is bringing its mission into everyday conversations with customers and the community. Through Fractional CMO leadership and marketing execution, RBC helps share GCB's story, highlight its community impact, and connect more people with the bank's mission: to facilitate the economic growth and upward mobility of Indiana communities that have been overlooked and underserved.
Together, GCB and RBC have developed messaging and marketing materials for branch milestones and digital banking services, launched recurring newsletter communications, and shared stories across digital platforms highlighting the bank's team, community partnerships, and financial education efforts.
