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RB's Book Review | Intentional Unicorn: Bring your authentic self to thrive in life and career

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RB's Book Review | Intentional Unicorn: Bring your authentic self to thrive in life and career

Book: Intentional Unicorn: Bring your authentic self to thrive in life and career.

Author: Jennie Lopez

We've all set new goals for the New Year, and reading more was on our list. In doing such, we thought it'd be great to highlight some of the great reads we're discovering, so you all can tap in too!

Jennie lives in our hometown of Indianapolis, Indiana. She is head of Global Talent

Acquisition at Eli Lilly & Company, speaker, bestselling author, dancer, and fitness instructor.

I love this book for many reasons! It resonates for me both personally and professionally

and has wonderful stories and advice all throughout the book to encourage us to be our whole,

unique selves in all we do. When I think about it from my sales professional perspective, there are many impactful takeaways for creating relationships, being resourceful, thriving in sales, and achieving our business development goals. I’m excited to share a couple of them with you.

Key Takeaways:

  • Continually create a network you can pour into and that pours into you. “There is power in the network and finding your tribe. When you find a tribe where you can be yourself, one that is empowering, and is built on trust nothing can stop you. This environment expedites learning and enriches growth.”
  • “Commitment transforms that promise to yourself into a reality.”
  • Check in with where your focus is. “It’s not about time management but focus management. Where your focus goes is where your energy flows, helping you achieve what you are thriving for.”
  • Connect with people on a human level .“Be curious and ask what is your story?”
  • To be the best version of ourselves for our clients, team, and family, we have to take care of ourselves. “When you prioritize yourself, you prioritize everyone you love.”

Be sure to follow Rebecca Bormann Consulting on LinkedIn, Instagram, Facebook and

subscribe to our email list at www.rbcgrowth.com to find out what Rebecca is reading next and her key takeaways for ambitious and passionate sales professionals, business owners and entrepreneurs focused on thriving in sales.

UPCOMING COHORT DATES

We've officially dropped out registration for Cohort 2 and 3! With 12 weeks of applied learning, networking, and accountability, you're sure to walk away with practical techniques and systems to apply to your business or career. During the cohort, you can expect workshops, group discussions, guest speakers, and more. Whether you're a dedicated small business owner looking to scale your business, or a 9 to 5 professional looking to knock their numbers out of the park next quarter, you'll be glad you made this investment.

Location: CoHatch Broad Ripple 6151 Central Ave. Indianapolis, IN 46220

COHORT 2: Virtual Days: Tuesdays from March 14 - May 30 Times: Noon TO 1:15 pm

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Rebecca Bormann
Rebecca Bormann
About the Author
Rebecca Bormann is the Founder and CEO of RB Consulting Agency, a strategic marketing and business development firm that empowers organizations to clarify their brand, elevate visibility, and accelerate growth.
 
With over 20 years of leadership experience in sales and marketing, Rebecca blends emotional intelligence with data-driven strategy to help clients connect authentically with their audiences, align marketing and business objectives, and build sustainable pipelines for growth.
 
Under her leadership, RB Consulting serves clients across Indiana and nationwide in sectors including technology, professional services, healthcare, education, retail, and nonprofit. Guided by its core philosophy—People First. Strategy Always. Success Together.—the agency is recognized for its people-centered, data-informed approach that transforms brand presence into measurable business results.
 
Rebecca’s leadership and impact have earned numerous honors, including 2025 NAWBO Women Business Owner of the Year, Indianapolis Business Journal’s Women of Influence (2022), Hope Magazine’s Hope 25 Honoree (2022), AOTMP® Insights Women in Tech DEI Advocate (2022), and Junior Achievement’s Indy’s Best & Brightest Finalist (2020, 2021).
 
She holds Executive Education Certificates in Business Strategy, Financial Management, and Marketing & Sales from Indiana University’s Kelley School of Business, along with a Bachelor’s Degree in Management and a Certificate in Communications from Indiana Wesleyan University.
 
RB Consulting Agency is certified as both a Women Business Enterprise (CWBE) by NAWBO and a Women-Owned Business (WBE) by the Indiana Department of Administration.
 
Connect with Rebecca on LinkedIn.

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