Client Story

Chic Kids

Company Overview

From Vision to Reality: Launching a Standout Brand in a New Market

Chic Kids is a fresh retail resale concept designed to bring style, affordability, and sustainability together for families. Launching in a brand-new market, Chic Kids set out to create more than just a store—it’s a destination where parents can find quality kids’ clothing in a modern, welcoming environment. With a bold vision and high expectations for their November 8 grand opening, Chic Kids partnered with RB Consulting to establish a complete brand foundation and go-to-market strategy. Today, Chic Kids enters the resale retail market with a cohesive identity, a clear voice, and a launch-ready marketing plan designed to attract customers, build loyalty, and fuel long-term growth.

Strategic Priorities

Chic Kids—a brand-new retail resale concept—was preparing to open in a fresh market and needed more than just a logo. They needed a partner who could bring their entire brand to life from the ground up. This meant creating a cohesive visual identity, crafting a compelling brand voice, and building a marketing strategy capable of turning first-time visitors into loyal customers.

With a blank slate and a new location, the stakes were high. Chic Kids needed a partner who could deliver everything—from strategy to execution—to ensure the store would make a splash on opening day and sustain momentum.

Our Solutions

RB Consulting stepped in as Chic Kids’ full-service branding and marketing partner. Together, we executed a Full Brand Development package that included:

Brand Identity Creation: Logo design, color palette, and visual style guidelines.
Messaging Pillars: Clear, consistent brand voice and positioning to stand out in the resale retail market.
Marketing Strategy: A comprehensive go-to-market plan to drive awareness and store traffic.
Website Development: A high-performing, on-brand site to showcase inventory and tell the Chic Kids story.
Store Signage & Graphics: Eye-catching, on-site visuals to create an inviting in-store experience.

Social Media Management: Building anticipation pre-launch and fostering engagement post-opening.

Impact & Outcomes

Chic Kids is on track for a successful grand opening on November 8. With the brand foundation in place and execution aligned to the launch plan, they’re positioned to enter the market with clarity and momentum.

Brand foundation built: Complete visual identity, messaging pillars, and guidelines to scale consistently across channels.
Launch-ready assets: On-brand website built and staged for go-live; store signage and in-store graphics designed and in production.
Go-to-market runway: Social presence, content calendar, and creative prepared; digital ad campaigns and email program set up for phased pre-launch, grand opening, and first-90-days support.
Operational readiness: Clear roles, timelines, and a measurement approach defined to track opening-week and early traction.

Continuing Partnership

Impressed with the collaboration and progress to date, Chic Kids retained RB Consulting as a long-term partner for Fractional CMO services, social media management, digital advertising, email marketing, and ongoing graphic design—ensuring the brand continues to grow beyond launch.

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