Friendzy is a leading provider of character education and social-emotional learning (SEL) curriculum for K-5 schools, equipping educators with research-backed programs that foster emotional intelligence, resilience, and positive school culture. With a mission to develop the whole child, Friendzy integrates engaging lessons, interactive activities, and real-world applications to help students build strong interpersonal skills and lifelong emotional well-being.
Friendzy sought a strategic partner to refine and enhance its business development and marketing strategies to drive growth and engagement. A key priority was to evaluate and optimize the current email marketing approach, developing a data-driven strategy to improve outcomes through segmentation and a more targeted, thoughtful outreach plan. Additionally, Friendzy needed a comprehensive content strategy for 2025, aligning monthly themes with marketing efforts to maximize impact.
To strengthen its industry presence, Friendzy aimed to refine its approach to conferences and in-person events, ensuring a more strategic, ROI-driven participation. The organization also required expert guidance on partnership strategies, both in leadership and execution, to expand its network and increase visibility. By implementing a more intentional and structured business development framework, Friendzy positioned itself for sustainable growth and deeper engagement with schools and educators.
Through a strategic partnership with RB Consulting, Friendzy now has documented plans and strategies to guide business development, marketing, and client engagement efforts with clarity and focus. A key outcome was the development of a highly effective evergreen segmented email campaign, designed to reach the right audience with the right message at the right time.
By refining their approach, Friendzy gained a deeper understanding of their clients' buyer journey, allowing for more personalized and strategic outreach. As a result, they saw increased email engagement, including higher open rates, click-through rates, and lead generation, positioning them for sustained growth and deeper connections with schools and educators.
