Friendzy is a leading provider of character education and social-emotional learning (SEL) curriculum for K-5 schools, equipping educators with research-backed programs that foster emotional intelligence, resilience, and positive school culture. With a mission to develop the whole child, Friendzy integrates engaging lessons, interactive activities, and real-world applications to help students build strong interpersonal skills and lifelong emotional well-being.
Friendzy sought a strategic partner to refine and enhance its business development and marketing strategies to drive growth and engagement. A key priority was to evaluate and optimize the current email marketing approach, developing a data-driven strategy to improve outcomes through segmentation and a more targeted, thoughtful outreach plan. Additionally, Friendzy needed a comprehensive content strategy for 2025, aligning monthly themes with marketing efforts to maximize impact.
To strengthen its industry presence, Friendzy aimed to refine its approach to conferences and in-person events, ensuring a more strategic, ROI-driven participation. The organization also required expert guidance on partnership strategies, both in leadership and execution, to expand its network and increase visibility. By implementing a more intentional and structured business development framework, Friendzy positioned itself for sustainable growth and deeper engagement with schools and educators.
With a mission to support the social-emotional well-being of students, Friendzy set out to strengthen their outreach and engagement with schools and educators across the country. Through a strategic partnership with RB Consulting, Friendzy gained the clarity and structure needed to align business development, marketing, and client engagement efforts. Together, we developed a results-driven evergreen email campaign strategy—segmenting by audience and tailoring messaging to meet decision-makers at each stage of the buyer journey.
By refining their outreach approach, Friendzy now connects more meaningfully with their ideal clients. The strategic enhancements led to substantial increases in email engagement and lead generation—positioning the organization for long-term growth and deeper impact in K–12
*data based on Q1 2024 vs. Q1 2025 available campaign data
