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Client Story

Girl Scouts of Central Indiana: INspire Her Leadership Summit

Company Overview

Girl Scouts of Central Indiana empowers girls to develop leadership skills, confidence, and a strong sense of community through hands-on experiences, outdoor adventures, and STEM education. By providing a supportive environment and access to enriching programs, the organization helps girls build courage, character, and the skills they need to make a lasting impact in their communities and beyond.

Girl Scouts of Central Indiana

Strategic Priorities

Girl Scouts of Central Indiana partnered with RB Consulting as a Strategic Thought Partner for the 2025 INspire Her Leadership Summit, aiming to amplify engagement, expand attendance, and ensure event success. A key priority was to enhance marketing strategies, strengthen messaging, and refine branding to align with the Summit’s core themes of Entrepreneurship, Well-Being, and Leadership.

Our Solutions

  • Strategic Thought Partner
  • Marketing Strategies
  • Copy & Messaging Support
  • Program Development 
  • Engagement Initiatives

Impact & Outcomes

Strategic Thought Leadership Partnership

When the Girl Scouts of Central Indiana set out to elevate their signature leadership conference, INspire Her, RB Consulting Agency served as a strategic thought partner, helping shape the vision and experience for the 2025 summit.

As part of our collaboration, RB Consulting provided strategic guidance on event marketing, including planning, campaign development, and copywriting. We also consulted on speaker recommendations, session topics, and attendee engagement activities to enhance the overall experience.

To help deepen community engagement, we activated our network to identify and invite mission-aligned organizations to participate in the expanded Mission Marketplace—spotlighting partners that support the empowerment of girls and women.

Key Results:

    • Sold-Out Success: The summit reached full capacity, underscoring strong community interest and the effectiveness of the marketing strategy.

    • Expanded Mission Marketplace: Welcomed more participating organizations, fostering collaboration and highlighting resources for attendees.

    • Robust Marketing Strategy: A multi-channel campaign helped boost awareness, registration, and impact.

    • Rave Reviews: Attendees called the day “fantastic,” “motivating,” and “inspiring”—highlighting the keynote, breakout sessions, and community atmosphere.

RB Consulting was proud to support Girl Scouts of Central Indiana in bringing this powerful event to life and advancing their mission to build girls of courage, confidence, and character.

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