Shift Up Now Foundation is a nonprofit organization dedicated to advancing opportunities for female athletes in motorsport through financial support, mentorship, and community engagement. By providing grants and resources, the foundation empowers talented women to compete at higher levels, break barriers in a male-dominated industry, and inspire the next generation of racers.
Shift Up Now Foundation sought a strategic partner to successfully plan and execute its first-ever in-person fundraising event, ensuring a seamless experience for sponsors, donors, and attendees. A key focus was developing a comprehensive sponsorship and donor strategy, identifying opportunities to secure funding and maximize event impact.
From event logistics to fundraising execution, the foundation needed support in venue planning, securing donations for event activations, selecting and managing a fundraising platform, and coordinating vendors. Additionally, an outreach campaign was essential to engage donors, sell tickets, and drive attendance. On the day of the event, meticulous logistics and vendor coordination were crucial to delivering a professional and memorable experience that would set the stage for future fundraising success.
Shift Up Now Foundation’s first in-person fundraising event was an overwhelming success, exceeding its initial goal of $50K by raising an impressive $80K. With over 100 guests registered, the event not only brought together a passionate community of supporters but also strengthened the foundation’s network of sponsors and donors.
The event received outstanding feedback from attendees and partners, many of whom expressed interest in continuing their support and collaboration. Additionally, Shift Up Now secured numerous new sponsors and donors, laying the foundation for future fundraising growth and long-term sustainability.
