SmartGenix AI is a Fishers, Indiana-based technology company creating multimodal, AI-powered applications for consumers and businesses.
Guided by the belief that AI should enhance human potential, not replace it, the SmartGenix AI team combines advanced generative AI technology with decades of software experience to create tools that feel accessible, useful, and intentionally human.
In August 2026, SmartGenix AI brought that vision to life with the launch of Crellina Characters, the first application within its new Crellina creative platform.
Crellina is a thoughtful creative platform designed for game masters, writers, storytellers, and worldbuilders who care about the craft behind what they create. Its name brings together the Italian words creare, meaning “to create,” and bella, meaning “beautiful,” with -ina, representing something small, precious, and made with care.
The result is a name, and a platform, built around the idea of beautiful creation.
Through Crellina Characters, creators can develop fully realized worlds, stories, and characters with distinct personalities, attributes, backstories, and original portraits across 13 genres, including fantasy, science fiction, historical fiction, romance, mystery, anime, young adult, and urban fantasy.
While many AI-powered creative tools prioritize speed and volume, Crellina is building something different: a quieter, more considered creative experience focused on depth, imagination, and sustained creative work.
With the launch approaching, SmartGenix AI needed a marketing partner to introduce Crellina, reach its priority creative communities, and build momentum leading up to launch day and beyond.
RB Consulting Agency provides Fractional CMO leadership and marketing execution across three primary areas:
In collaboration with the SmartGenix AI team RBC aligned launch priorities, messaging, audiences, and channels with SmartGenix AI’s product vision and business goals—creating a flexible foundation for Crellina’s launch and future growth.
Rather than marketing broadly, the strategy focused on the core ideal client profiles (ICPs). These are different types of creators most likely to value Crellina: tabletop game masters, writers, storytellers, character creators, and worldbuilders.
RBC coordinated messaging, social content, paid media, and community-growth planning to introduce the app pre and post launch.
Through a combination of Fractional CMO leadership and execution support, RBC helped SmartGenix AI build a connected marketing foundation for Crellina.
The partnership included:
The August 2026 launch of Crellina Characters marked an important milestone for SmartGenix AI: moving its vision for human-inspired AI from development into the hands of creators.
Crellina Characters is now available on iOS and Android, giving game masters, writers, and worldbuilders a mobile creative studio for developing original characters across 13 distinct genre worlds.
Through the launch partnership, SmartGenix AI established:
Most importantly, SmartGenix AI introduced a creative platform that reflects what the company believes AI can be: advanced enough to expand what is possible and thoughtful enough to keep human creativity at the center.
Crellina is not trying to create instead of its users. It is giving creators another way to bring the people and worlds inside their imaginations to life.
Beautiful creation starts here. Explore Crellina →
