Tools for Success is a professional development and consulting organization dedicated to empowering K-12 educators and administrators with the strategies, resources, and training needed to drive student success.
Tools for Success sought a strategic partner to accelerate sales opportunities and drive revenue growth while expanding the organization's reach. With the CEO at capacity, there was a critical need to enhance the team’s sales, business development, and marketing expertise and capacity to support sustainable scaling. Additionally, having reached market saturation in its current audience, Tools for Success needed a clear, data-driven business development strategy to identify new growth opportunities and effectively expand into new markets.
Through a strategic partnership with RB Consulting, Tools for Success achieved significant growth and expanded its market presence. By implementing targeted email marketing campaigns, the organization quadrupled lead generation, creating new opportunities for engagement and sales. In under six months, they successfully broke into two new states, broadening their reach and impact.
A refined digital strategy led to a 10x increase in social media engagement, strengthening brand awareness and community interaction. Tools for Success also expanded its offerings with three new solutions, providing greater value to educators and administrators. A comprehensive rebrand, including a website redesign and platform optimization for SEO, positioned the organization for long-term visibility and success. Additionally, the strategy extended to community building and brand awareness, identifying professional groups and creating opportunities for community involvement, and sponsorship, generating increased top of funnel leads.
