Tools for Success is a professional development and consulting organization dedicated to empowering K-12 educators and administrators with the strategies, resources, and training needed to drive student success.
Tools for Success sought a strategic partner to accelerate sales opportunities and drive revenue growth while expanding the organization's reach. With the CEO at capacity, there was a critical need to enhance the team’s sales, business development, and marketing expertise and capacity to support sustainable scaling. Additionally, having reached market saturation in its current audience, Tools for Success needed a clear, data-driven business development strategy to identify new growth opportunities and effectively expand into new markets.
Driven by their mission to increase student success through impactful training and professional development, Tools for Success set out to deepen their reach and better serve K–12 educators and administrators. As part of this effort, it included a transformation of their brand and marketing strategy—revitalizing their messaging to reflect the evolving needs of today’s schools and teachers and positioning themselves as a trusted partner in educational excellence. RB Consulting was honored to support this vision by providing strategic guidance and execution in brand positioning, sales and marketing alignment, and campaigns.
With a refreshed, people-centered brand and a unified go-to-market strategy, Tools for Success expanded their solution offerings, activated new partnerships, and successfully entered new geographic markets. Their targeted digital marketing and email campaigns—developed with RB Consulting—have fueled record-breaking engagement and lead generation, all in support of their core goal: empowering educators to help every student thrive.
