We’ve all been there. You had an amazing conversation with a prospect—they seemed interested, they nodded along, they even said, “Let’s touch base next week.”
And then… nothing.
You follow up. You wait. You send another email. Still nothing.
Are they busy? Have they moved on? Or—let’s be real—did your follow-up blend into the sea of generic “Just checking in” emails they ignore daily?
If you want to stay top-of-mind and get responses, it’s time to level up your follow-up game. Here’s how to stop chasing and start closing.
Most sales reps send follow-ups that sound something like this:
❌ “Just following up to see if you had any thoughts…”
❌ “Checking in to see where you’re at with this…”
❌ “I wanted to circle back on my last email…”
These messages don’t give the recipient a compelling reason to engage. If they were already interested, they would have replied. If they weren’t, another “checking in” email won’t change that.
What you need? Follow-ups that create curiosity, provide immediate value, and make it easy for the prospect to respond.
Why it works: People hate unfinished stories. If you leave them curious, they’ll want to hear the rest.
Example: Instead of saying, “Just following up to see if you had any questions,” try this:
"We just wrapped up a project with a company facing [specific challenge]—the results were eye-opening. I think you’d find it relevant to [challenge they mentioned]. Let me know if you have 5 minutes to chat—I’d love to share what we uncovered!"
This makes them wonder, What did you learn? They’ll want to hear more.
Why it works: Your prospect is busy. Give them an immediate takeaway before asking for a meeting.
Example:
"Hey [Name], I was thinking about our last conversation, and one quick tweak I’ve seen work really well for [challenge they mentioned] is [insert actionable tip]. Hope this helps! Let me know if you’d like to explore this further."
This positions you as a problem-solver before you even ask for anything.
Why it works: Decision fatigue is real. If booking a meeting feels like work, they’ll put it off. Remove the friction.
Example:
"I know schedules are crazy—if it’s easier, I can send over a 2-minute voice memo with some insights based on our last chat. Let me know what works for you!"
Many prospects will take you up on this beca
Why it works: People trust what others are doing. If they see their peers getting results, FOMO kicks in.
Example:
"Just had a great conversation with another [industry/role] leader about [challenge they mentioned], and they saw [specific result]. Thought of you—want me to share what they did differently?"
This positions your offering as something that’s already working for their peers, making them more inclined to listen.
Why it works: Not all follow-ups need to be emails—engaging on LinkedIn keeps you visible in a low-pressure way.
Example: Instead of emailing, try:
This subtly keeps you top-of-mind without feeling pushy.
If your follow-ups aren’t working, you don’t need more of them—you need better ones that:
Try one of these follow-ups this month and track your response rate. Which one works best for you? Let us know!
And if you want to build repeatable, effective business development and marketing strategies that converts prospects into paying clients—without feeling like a pest—We’re here to help.
📅 Let’s chat. Schedule a consultation today, and let’s get your team closing more deals with confidence.
