Personal branding is crucial for sales professionals and business owners to differentiate themselves, build credibility & awareness and attract your ideal clients. So, what are some things you should be thinking about and do to get your personal brand out there?
Define Your Unique Value Proposition (UVP): Clearly articulate what sets you apart from others in your industry. Hint: “See your Why is More Important than What You’re Selling” blog. Identify your strengths, skills, and expertise that provide the most value to your clients. Your UVP should answer the question, "Why should clients choose me over my competitors?"
Who’s your target audience and what do they care about: What’s your ideal clients’ WHY? What value are you bringing your clients? What information is your ideal client seeking that you can share with them? Knowing your target market helps you speak directly to their needs, wants and interests.
Be Authentic and Consistent: Be true to yourself and your values in all your interactions. It’s okay, it’s actually great, to be quirky, weird or share those things that make you special. Just show up as your authentic self and create the space for others to do the same.
Be A Storyteller: Share your "WHY" journey, experiences, and motivations to create an emotional connection with your audience. A compelling personal story humanizes your brand and makes you relatable. Because people buy from people.
Use The Digital World to Your Advantage: Show up consistently on the social media platforms that your ideal client uses. And consistently doesn’t have to me multiple times a day, but it does me multiple times in a week. And here’s the real key, engage with your ideal clients. Show up in their comments, ask and answer questions, pop in their DMs and engage in discussions. Can you build relationships with your audience digitally that fosters trust and loyalty. Share Your Insights, i.e.,
Valuable Content: Share knowledge and expertise you’ve gained not just in your educational and professional experiences but your life experiences too.
Always Be Building Your Network: Attend & host industry events, conferences, and networking opportunities.
Don’t Forget to Ask for Testimonials and Reviews: We often look to see what other folks are doing before we make a buying decision. Testimonials and reviews from clients and partners are powerful tools in building your personal brand because it confirms we can deliver on our promises in an exceptional way.
Be a Thought Leader: Share your insights on your expertise. Be a guest on podcasts, a panelist at events, write blogs and articles about topics that you knowledge and passionate about and have a unique perspective.
Never Stop Learning: Stay updated on industry news, trends, and innovations. It demonstrates your commitment to providing the best offerings for your clients.
Give Back and Be Engaged in Your Community: I cannot stress enough how important it is to
get involved with organizations and groups and support causes and community initiatives aligned with your values. Being socially responsible and making a positive impact is a crucial component of your personal brand. Like everything else in business and life, personal branding is an ongoing process. It requires consistency, authenticity, attention, and a genuine passion for helping your clients succeed.
"Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability." - Jason Hartman, Entrepreneur and Real Estate Investor.
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Rebecca
