Article Summary
RB Consulting Agency has launched the Sell With Heart online course, focusing on people-centered sales and emotional intelligence. This program helps professionals build authentic client relationships and sell with empathy, not pressure. The course is accessible online and offers practical tools for anyone looking to transform their sales approach.
INDIANAPOLIS, IN — April 21, 2025 — RB Consulting Agency, a Certified Women’s Business Enterprise (CWBE) through the National Association of Women Business Owners (NAWBO), proudly announces the launch of its signature online course: Sell With Heart – People-Centered Sales Training. This on-demand program is designed to help entrepreneurs, small business owners, and sales professionals sell more effectively by leading with empathy, strategy, and emotional intelligence.
People-centered sales training shifts the focus from closing deals at any cost to building genuine relationships. Instead of relying on high-pressure tactics, this approach encourages understanding client needs, fostering trust, and delivering real value. The result is a sales process that feels positive for both the seller and the buyer, leading to longer-lasting business relationships and higher client satisfaction.
Emotional intelligence helps sales professionals recognize and respond to client emotions, adapt their communication style, and handle objections with empathy. By understanding both their own feelings and those of their clients, salespeople can create more meaningful connections and increase their chances of success. Research shows that emotionally intelligent sales teams often outperform their peers in both revenue and client retention.
This course is ideal for entrepreneurs, small business owners, and sales professionals who want to improve their results without sacrificing authenticity. Whether you’re new to sales or looking to refresh your approach, Sell With Heart offers practical strategies for anyone seeking to build trust, communicate effectively, and grow their business with confidence.
The Sell With Heart course features dynamic video modules, downloadable tools, and actionable insights designed to support sustainable business growth. Participants learn how to approach sales as a service, build authentic relationships, and apply proven strategies rooted in empathy and emotional intelligence. The course is self-paced and accessible online, making it easy to fit into any schedule.
Enrollment is open now at www.rbcgrowth.com/sales-training-courses. The course is available to professionals at every stage of their sales journey. After signing up, participants gain immediate access to all course materials and can start learning at their own pace.
RB Consulting Agency is a strategic marketing and business development firm that helps purpose-driven businesses grow with clarity, confidence, and connection. The team specializes in developing marketing strategies and content that reflect client values, resonate with audiences, and drive measurable results.
From brand messaging and campaign strategy to web and content development and fractional marketing leadership, RB Consulting partners with clients to create marketing that’s not just effective but meaningful. With over 20 years of experience in sales and marketing, the agency blends emotional intelligence with data-driven strategy to help businesses stand out and scale sustainably. Learn more at www.rbcgrowth.com/.
People-centered sales training teaches professionals to build trust and connect with clients by focusing on empathy and authentic relationships.
Entrepreneurs, small business owners, and sales professionals who want to improve their sales skills in a genuine, people-first way.
The course is self-paced, so participants can complete it on their own schedule.
