Too often sales are viewed as a numbers game, where the end goal is to convert as many “no’s” into “yes’s” as possible. We believe this approach can be counterproductive and can be attributed to why sales can sometimes feel uncomfortable or even icky.
Instead, we believe the key to successful sales is to focus on finding your “yes”.
What does this mean? It means finding your ideal clients who are a good fit for your product or service – those who have a genuine need or desire for what you offer, and who are likely to benefit from it. The clients where your USP (unique selling proposition) resonates. These are the clients where you focus your time & energy on understanding their wants and needs, building relationships, and offering insights they will most likely become long-term clients, who will refer others to you, and who will ultimately help your business grow. When you focus on finding your “yes” you shift your approach from a transactional mindset to a relational one.
You’re not just trying to close a sale – you’re building a relationship. This means taking the time to understand their needs and concerns and providing them with the information and support they need to make an informed decision. Of course, this doesn’t mean that you should give up on clients who initially say no. Sometimes, they may simply need more information, a little more time, or a different perspective to see the value in what you offer. And because we are focused on building relationships, and finding our yes, we’ll ask the right questions to understand what our client wants and needs.
However, if you find yourself constantly trying to convince clients who are clearly not a good fit, it’s time to reevaluate your approach.
Sales is not about forcing a square peg into a round hole – it’s about finding the right fit. By focusing on finding your “yes”, you can build a loyal customer base and build lifelong reciprocal relationships!
There’s always enough! Rebecca
Join us at our Upcoming Events:
Connect & Grow Workshop 4: July 19th from 530 to 730pm Presented by RB Consulting and More Life+
Abundance Mindset, Wellness, and taking care of you so you can take care of your clients. Managing the pressures of sales and growing a business can be challenging. Sometimes it even feels like you’re in it alone. Or that it’s hard for other people to relate to the stress of shouldering company sales goals, client expectations, and your personal health and wellness all at the same time. We’ve got you!
Join Rebecca and health and wellness expert and licensed massage therapist, Mira Bell. The workshop is all about taking care of you! We’ll discuss mindset, stress relief best practices, and for creating harmony amidst the many facets of our life, family, business, personal, and community engagement.
All gender identities are welcome and encouraged to attend.
Workshop Format: 5:30 to 6 Check-in & Networking 6 to 7 pm Panel/Presentation and Q&A 7 to 7:30 Networking and Wrap Up Catered apps and Wine included Admission: $40 Connect & Grow Workshop Series | Workshop #4 | Rebecca Bormann Cons (rbormannconsulting.com)
Closing the Gender Gap on Women in Sales & Sales Leadership Indy’s First Conference Focused on Closing the Gap on Women in Sales & Sales Leadership | August 9th from 11 am to 2 pm
The intention of the mini-conference is to bring this topic to the forefront so we can work together to advance equity and belonging for women in sales careers from CSRs & BDRs to Senior Leadership. The mini-conference will feature keynote speaker, Alexine Mudawar, CEO of Women in Sales LLC. The organization is focused on elevating, empowering, and promoting women in the sales profession.
The event will also feature a discussion with a diverse panel of women sales professionals with backgrounds in technology, life sciences, insurance, higher education, and nonprofit industries. There will also be ample networking opportunities for attendees to connect with industry professionals. The event will be held in person, with limited seating available, and virtual tickets will also be available for those who cannot attend in person.
Tickets for the event are $25 for in-person (includes lunch) attendance and $10 for virtual tickets. Closing the Gap Sales Conference | Rebecca Bormann Cons (rbormannconsulting.com)
