What Inspired RB Consulting Agency? Rebecca Bormann Shares Her Story in VoyageATL
Posted on: By Rebecca Bormann
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Article Summary
Rebecca Bormann, founder of RB Consulting Agency, was recently featured in VoyageATL, and her own words tell the real story: a pivot from sales training to strategic marketing, a philosophy she calls “People First. Strategy Always. Success Together.,” and a gratitude for the team that gets her there. Here’s how her interview lines up with the agency you’ll find at rbcgrowth.com today.
We’re proud to share that Rebecca Bormann, founder of RB Consulting Agency, was recently featured in VoyageATL’s Community Highlights series, a spotlight on entrepreneurs and the stories behind the businesses they build. VoyageATL is an Atlanta-based publication, and the recognition reflects something bigger than geography: a growing national conversation about what small business leadership actually looks like when it is done well.
RB Consulting Agency a strategic full service marketing agency, is based in Fishers, Indiana, and works with businesses and nonprofits across the country. The feature gave Rebecca room to talk in her own words about why she started the agency, what changed along the way, and what she has learned about building a company that puts people first while simultaneously producing business results. For the complete conversation, read the full VoyageATL interview.
What Led Rebecca Bormann to Found RB Consulting Agency?
Rebecca’s path to founding RB Consulting Agency in 2022 started with two decades of experience, not a sudden idea. As she told VoyageATL, “I founded RB Consulting Agency in 2022 after spending more than 20 years leading sales, marketing, and business development for global technology companies.”
That experience gave her a front-row seat to a pattern she saw again and again. In her words, “I recognized that many great organizations weren’t struggling because they lacked great products or services. They were struggling because they lacked a clear strategy to connect with the right people and communicate their value” (VoyageATL).
That single observation is the seed of everything RB Consulting Agency does today. It’s also why the site doesn’t lead with tactics or tools. It leads with a promise: “marketing should do more than generate leads; it should build trust, strengthen relationships, and make selling feel more natural,” You can read more about the philosophy behind that promise on our why RB Consulting page.
Why Did RB Consulting Agency Pivot From Sales Training to Strategic Marketing?
Rebecca is candid that the path here wasn’t a straight line. “It definitely hasn’t been a smooth road, but I wouldn’t change it,” she told VoyageATL.
The agency didn’t start as a full-service marketing firm. It started narrower. “When I first started RB Consulting Agency, I thought my focus would be sales training. I love helping people build confidence in sales, so it felt like the natural place to start. But as I worked with more clients, I realized being a trainer wasn’t what I was truly cut out for.”
What she noticed instead was where her energy actually went. “What energized me wasn’t delivering a workshop and walking away; it was helping organizations develop the strategy, build the plan, execute it, and then partner with them over the long term to see it through. That’s when I made the decision to pivot from sales training to a full-service strategic marketing agency” (VoyageATL).
That shift, from one-time workshops to ongoing partnership, is exactly how RB Consulting Agency shows up today. Strategy + Execution, one of the core reasons clients choose to work with the agency: bridging the gap between big-picture strategy and hands-on execution so plans actually translate into results. RB Consulting Agency is “an extension of their clients' teams” rather than an outside vendor who shows up once and leaves.
What Does “People First. Strategy Always. Success Together.” Actually Mean?
Ask Rebecca why the agency exists, and she doesn’t start with tactics. “Guided by our belief that business should create a positive impact, I built the agency around one simple philosophy: People First. Strategy Always. Success Together.”
That philosophy is not a wall plaque. It’s one of the reasons that makes RB Consulting Agency different. With a People-First Approach, prioritizing relationships over transactions is at the foundation of everything, so clients build real trust, loyalty, and engagement with their own ideal customers. It’s what makes selling about connections, solving problems and providing values versus pressure.
The article also explores why Rebecca sees marketing as more than a lead-generation engine. Today, RB Consulting Agency partners with businesses and nonprofits to build people-centered, data-driven marketing systems that make selling easier and support sustainable growth.
At the heart of that approach is a simple formula: Emotional Intelligence + Strategy = Accelerated Sales. It’s why “Data + EQ” is more than a phrase—it defines how the team combines measurable insight with authentic human connection to deliver proven results.
“We don’t believe in one-size-fits-all solutions. Every recommendation is tailored to help solve real business challenges, support long-term growth, and deliver measurable results,” Rebecca said. And underneath all of it sits what the agency calls Our Why: creating the kind of growth that lifts businesses, people, and purpose.
How Does RB Consulting Agency Work With Clients?
In the interview, Rebecca described the agency’s work in practical terms. RB Consulting Agency works as an extension of each client’s team, connecting marketing leadership, strategy, and execution within one integrated approach. Instead of asking clients to coordinate disconnected tactics or multiple vendors, the agency helps create a clear marketing system aligned with their business goals.
Depending on the organization’s needs, that partnership may include fractional CMO leadership, marketing strategy, brand messaging, website development and management, SEO and GEO, digital advertising, content marketing, email marketing, social media strategy, analytics, reporting, and sales enablement.
Two Ways to Partner With RB Consulting Agency
RB Consulting Agency organizes its work into two primary service areas:
Fractional CMO Solutions provide executive-level marketing leadership without the cost or overhead of a full-time CMO. The team helps organizations establish marketing priorities, align strategy with business goals, lead campaigns, manage vendors, and make informed decisions using performance data.
Marketing and Communications Solutions turn strategy into action through brand development, website strategy, lead generation, content marketing, digital advertising, email campaigns, social media, and other integrated marketing services.
That structure only works because of what happens before any of it starts. “What sets us apart is our approach. Every engagement begins with understanding an organization’s goals, ideal customers, and business strategy before we ever talk about marketing tactics,” Rebecca explained. “Rather than focusing on disconnected tactics, we help our clients build marketing systems that support long-term, sustainable growth” (VoyageATL).
None of it happens alone, and Rebecca is quick to say so. “Along the way I also learned something about myself; entrepreneurship can sometimes feel like a solo journey and I’m not at my best working alone.” Rebecca also shared, “One of the greatest joys of building RB Consulting Agency is working alongside my incredible team and partners. They are all such talented humans who also share a passion for serving and helping others grow. I’m deeply grateful for each of them. We challenge one another, celebrate together, and bring different strengths to the table, which allows us to deliver better results than I ever could on my own.” You can meet the people she’s talking about on our meet the team page.
That same investment shows up in how relationships with clients evolve. “I’m especially proud of the relationships we’ve built with our clients. Many have become long-term partners because they know we’re invested in their success, not just their marketing. We celebrate their wins, challenge their thinking when needed, and genuinely care about helping them grow.” You can see what those partnerships look like in practice on our client stories page.
Who Is a Good Fit for a Strategic Marketing Partner?
Not every business is ready for this kind of partnership, and that’s more than okay. Based on the patterns RB Consulting Agency sees most often, a few signals tend to show up together:
Your business has grown mostly through referrals and word of mouth, and you’re ready for a strategic, repeatable plan to keep growing
Your leadership team is strong at what you do, but marketing and sales strategy isn’t your core strength and hasn’t gotten the attention it deserves
Your brand feels scattered, inconsistent, or forgettable, and your website no longer reflects who you actually are
Your internal marketing team is maxed out and needs strategic support, not just more hands
You’re a nonprofit focused on development and fundraising, looking for a stronger, more sustainable approach to growth
You want to move beyond transactional selling toward the kind of relationship-focused growth Rebecca describes, marketing that makes selling feel more natural, not more pressured
If any of that sounds familiar, it may be worth having a quick conversation with a member of our team to share what you've been thinking about and the growth plans for your organization. Contact RB Consulting Agency | Explore What’s Possible
What’s Next for RB Consulting Agency?
The interview closes with Rebecca looking forward, and growth means something specific to her. “As we continue to grow, one of my biggest priorities is expanding our team so we can support more clients while continuing to provide the personalized, strategic partnership we’re known for.”
She’s also thinking carefully about technology. “I’m also incredibly excited about the role technology, especially AI, will continue to play in marketing. I don’t believe AI replaces people; I believe it empowers them. Our goal is to thoughtfully leverage AI, with the right human oversight and guardrails, to automate repetitive tasks, improve efficiency, and create more time for what matters most: building relationships, thinking strategically and creatively, and serving our clients” (VoyageATL).
There’s also a bigger ambition beyond the agency’s own client roster. “Beyond growing the agency, I’m looking forward to becoming even more involved in the national small business community. I hope to continue sharing the methodologies, frameworks, and processes we’ve developed at RB Consulting Agency to help more organizations strengthen their marketing, align their sales efforts, and scale with intention.”
Rebecca defines the agency’s vision for success simply: “If we can continue helping great organizations reach more people, better serve their communities, and build sustainable growth, I’ll consider that a success.”
For more people-first marketing and sales strategies, subscribe to the RB Consulting Agency newsletter, delivered twice each month. You can also explore additional business growth insights, practical resources, and expert conversations in our Marketing & Sales Insights | Blogs & Recordings | RB Consulting
“I believe marketing should do more than generate leads; it should build trust, strengthen relationships, and make selling feel more natural.”
— Rebecca Bormann Founder | RB Consulting Agency
Frequently Asked Questions
Who is Rebecca Bormann?
Rebecca Bormann is the founder of RB Consulting Agency, a strategic marketing firm headquartered in Fishers, Indiana. Before starting the agency in 2022, she spent more than 20 years leading sales, marketing, and business development for global technology companies.
What does RB Consulting Agency do?
RB Consulting Agency partners with businesses and nonprofits to build strategic marketing systems rather than disconnected tactics, organized into two tracks: Fractional CMO Solutions and Marketing & Communications, covering everything from branding and website development to digital advertising, content marketing, and sales enablement.
Where can I read the VoyageATL feature on Rebecca Bormann?
The full interview, "Community Highlights: Meet Rebecca Bormann of RB Consulting Agency," is available on VoyageATL at https://voyageatl.com/interview/community-highlights-meet-rebecca-bormann-of-rb-consulting-agency.
What is a Fractional CMO?
A Fractional CMO is an experienced marketing executive who provides senior-level strategic leadership to a company on a part-time or contract basis, without the cost of a full-time hire. RB Consulting Agency offers Fractional CMO Solutions as one of its two core service tracks.
How does RB Consulting Agency approach marketing strategy?
Every engagement begins with understanding a client's goals, ideal customers, and business strategy before any marketing tactics are discussed, reflecting the agency's guiding philosophy: People First. Strategy Always. Success Together.
Rebecca Bormann
About the Author
Rebecca Bormann is the Founder and CEO of RB Consulting Agency, a strategic marketing and business development firm that empowers organizations to clarify their brand, elevate visibility, and accelerate growth.
With over 20 years of leadership experience in sales and marketing, Rebecca blends emotional intelligence with data-driven strategy to help clients connect authentically with their audiences, align marketing and business objectives, and build sustainable pipelines for growth.
Under her leadership, RB Consulting serves clients across Indiana and nationwide in sectors including technology, professional services, healthcare, education, retail, and nonprofit. Guided by its core philosophy—People First. Strategy Always. Success Together.—the agency is recognized for its people-centered, data-informed approach that transforms brand presence into measurable business results.
Rebecca’s leadership and impact have earned numerous honors, including 2025 NAWBO Women Business Owner of the Year, Indianapolis Business Journal’s Women of Influence (2022), Hope Magazine’s Hope 25 Honoree (2022), AOTMP® Insights Women in Tech DEI Advocate (2022), and Junior Achievement’s Indy’s Best & Brightest Finalist (2020, 2021).
She holds Executive Education Certificates in Business Strategy, Financial Management, and Marketing & Sales from Indiana University’s Kelley School of Business, along with a Bachelor’s Degree in Management and a Certificate in Communications from Indiana Wesleyan University.
RB Consulting Agency is certified as both a Women Business Enterprise (CWBE) by NAWBO and a Women-Owned Business (WBE) by the Indiana Department of Administration.
