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Blogs & Recordings

Blogs & Recordings

Blogs & Recordings

Blogs & Recordings

Ideas, perspective, and actionable guidance to help you build more intentional, effective marketing.

Explore our blogs, recordings, and thought leadership designed to help organizations strengthen visibility, clarify messaging, and create more connected marketing systems that move the needle.

BlogsRecordings

Apr 3, 26

The Way People Buy Has Changed, Again (And Why Your Marketing Has to Catch Up)

Mar 9, 26

The $10M Business That Didn’t Have Marketing

Mar 5, 26

Customer Lifecycle Marketing: Building Sustainable Growth

Jan 30, 26

The Client Retention Playbook: How to Re-Engage Quiet Clients and Drive Growth in Q1

Jan 30, 26

Human-Centered Storytelling in a Data-Driven World

Dec 29, 25

The Post-Holiday Engagement Surge: How to Capture Renewed Buyer Intent in January

Dec 29, 25

The 2026 Marketing Strategy Roadmap: What to Prioritize and What to Pause

Dec 17, 25

A Year-End Brand Checkup: Is Your Brand Still Working for You?

Dec 1, 25

Campaign Planning That Works: Start With the Why, Lead With the Who

Nov 13, 25

Right Message. Right Time. The Secret to Winning New Clients.

Oct 31, 25

How to Build Client Avatars: Step-by-Step Guide for Attracting Ideal Clients

Oct 15, 25

How Fractional CMOs Are Shaking Up SMB Growth Playbooks

Oct 1, 25

Why Generative AI Will Be Your Best (and Worst) Marketing Copywriter

Sep 4, 25

Better Together: Collaborative Marketing Is the New Growth Strategy

Aug 29, 25

Make It Make Sense: Clarifying Your Brand to Attract, Engage, and Grow

Aug 12, 25

Why Values-Based Marketing Works and Why It Should Be Part of Your Growth Strategy.

Jul 31, 25

From Story to Sale: Use Your Brand Narrative to Win Clients

Jul 14, 25

From Rainmaker to Revenue Engine

Jul 2, 25

Scaling Beyond the Founder: When to Transition from Founder-Led Sales

Jun 2, 25

5 Marketing Metrics That Actually Matter (Because Vibes Aren’t Revenue)

May 28, 25

Stop Hiding Behind “Brand Awareness”: 5 Sales-Driven Strategies

May 16, 25

The Smartest Businesses Aren’t Playing Defense—They’re Building Better Offense

May 1, 25

Crafting Marketing Strategies That Drive Sales | RB Consulting

Apr 21, 25

RB Consulting Launches 'Sell With Heart' Online Sales Training

Apr 9, 25

Beyond the Logo: Build a Brand That Connects With Your Audience

Apr 4, 25

Stop Getting Ghosted: 5 Follow-Up Strategies That Get Replies

Mar 18, 25

Storytelling in B2B Marketing: How to Use the Golden Circle Theory to Attract & Convert Ideal Clients

Mar 6, 25

Are Your Prospects Keeping You in the "Friend Zone"? Here’s How to Move the Relationship Forward

Feb 7, 25

The Power of Video Content in B2B Marketing: Engage, Persuade, and Sell

Feb 6, 25

Humanizing B2B Brands Through Personalized Content: Emotional Intelligence Meets Strategy for Sales Success

Feb 5, 25

RB Consulting Agency Founder and CEO Rebecca Bormann Honored as NAWBO-Indianapolis Woman Business Owner of the Year

Jan 21, 25

Networking Ninja: How to Make Connections That Actually Count

Jan 8, 25

2025 Sales Glow-Up: 11 Tips to Crush Business Development This Year

Dec 18, 24

Marketing vs. Sales: The Ultimate B2B Power Couple

Dec 17, 24

Ready for 2025? Key B2B Business Development Trends You Can’t Ignore

Nov 5, 24

Using Feedback to Drive Sales Growth: A Strategic Approach for Sales and Marketing

Nov 5, 24

Boost B2B Sales and Client Success: Self-Care Strategies for Sales & Marketing Pros

Oct 16, 24

Relationship Based Marketing & Sales: The “Close” is Just the Beginning

Oct 3, 24

Every Organization Should Adopt Value-Based Selling & Marketing

Oct 1, 24

Celebrating Women IN Tech

Sep 17, 24

Navigating Business Growth Through Strategic Sales Partnerships

Sep 4, 24

The Best Sales Advice I Ever Got Was From An Instagram Reel: 15 Tips to Boost Your Sales

Aug 1, 24

Accelerate Sales with Aligned Sales and Marketing Objectives

Aug 1, 24

People-Centered Sales: A Pathway to Sustainable Growth

Jun 28, 24

Building Trust Through Hyper-Personalization: Sales & Marketing Best Practices for Today’s Marketplace

Jun 28, 24

How to Cut Through the Noise and Stand Out: 11 Sales Tips for 2024

Jun 6, 24

Supercharge Your Growth with a Sales-Centric Culture

Jun 6, 24

Mastering Business Development in the Agile Marketing & Sales Era

May 6, 24

Unleashing the Power of Persuasion: How Dr. Robert Cialdini's 7 Principles of Influence can Revolutionize your Sales & Marketing Strategies

May 6, 24

Embracing Innovation in Relationship-Building for B2B Sales Success

Apr 3, 24

Building for Success: How a Strategic Business Development Plan Can Propel Your Growth

Apr 3, 24

From Scarcity to Abundance: Transforming Your Sales and Entrepreneurship Journey with These Proven Tips

Mar 8, 24

Embracing Journaling: A Strategic Tool for Business Growth and Personal Mastery

Mar 8, 24

Crafting Your Foundational Story: The Key to Deeper Connections in Sales and Entrepreneurship

Mar 8, 24

Empowering Businesses Growth Through Deeper Client Understanding

Mar 8, 24

Unlocking Success in 2024: A Monthly Goal Check-In Guide for Sales Professionals and Business Owners

Mar 8, 24

Do you have a Business Development Strategy?

Mar 8, 24

Emotional Intelligence (EQ) + Strategy = Sales & Growth

Mar 8, 24

”Sales is Storytelling. Storytelling is Sales.” Lunch & Learn Recap

Mar 8, 24

Grassroots Selling should be a component of your sales strategy

Mar 8, 24

Sales & Stories: The Strength of Storytelling in Sales

Mar 8, 24

The Final Stretch: Harnessing an Abundance Mindset to Conquer Year-End Sales and Growth Goals

Mar 8, 24

Part 2 Recap: Closing the Gender Gap of Women in Sales and Sales Leadership Special Event

Mar 8, 24

Part 1 Recap: Closing the Gender Gap of Women in Sales and Sales Leadership Special Event

Mar 8, 24

Let’s Talk Personal Branding Tips

Mar 8, 24

The Power of Your WHY: Your WHY IS More IMPORTANT Than What You Are Selling

Mar 8, 24

Sales is about finding your, “Yes”!

Mar 8, 24

RB Consulting to host "Closing the Gender Gap on Women in Sales & Sales Leadership" on August 9th

Mar 8, 24

Meet some of our Cohort Members!

Mar 8, 24

Why Building Strong Relationships is ESSENTIAL!

Mar 8, 24

You Are a Leader with the Power to Make a Difference

Mar 7, 24

Sales Success: Embracing the New & Letting Go of the Old

Mar 7, 24

Grow & Connect Professional Development Workshop Series

Mar 7, 24

Showing up and showing out for your clients!

Mar 7, 24

Meet Cohort 1!

Mar 7, 24

RB Book Review: B.I.T.C.H or B.O.S.S by Jennica Anderson

Mar 7, 24

11 Best Sales Practices by RB

Mar 7, 24

RB's Book Review | Intentional Unicorn: Bring your authentic self to thrive in life and career

Mar 7, 24

Happy New Year! Let’s kick it off the right way

Mar 7, 24

Hello from Rebecca Bormann Consulting!

Mar 7, 24

Serving Across Generations: A Guide for Sales Professionals and Business Owners

Mar 7, 24

Synergy of Sales, Marketing, Communications, and Public Relations in a Comprehensive Growth Strategy

Feb 8, 24

10 Ways to Accomplish Sales Process Optimization That are More Than Just Marketing Tactics

Feb 8, 24

The Role of Storytelling in Creating Compelling Sales and Marketing Strategies

Mar 5, 22

Unlocking success in 2024: A monthly goal check-in guide for sales professionals and business owners.

Feb 25, 22

The Power of EQ in Sales: Building Stronger Relationships for Better Results

Feb 17, 22

Fractional Sales Leadership: The Key to Accelerating Your Sales and Development Strategy

Feb 5, 22

Driving Philanthropic Success and Revenue Growth Through Effective Communication

Feb 17, 26

Rebecca Bormann EVERYDAY BUSINESS LEADERS EBL49

Feb 17, 26

When Strategy Meets Faith: Stepping Beyond Corporate Millions into Purpose

Mar 13, 24

Own Your Brand Show with Victoria Odekomaya on YouTube Premiered Aug 7, 2023

Mar 7, 24

Bright Ideas Show #3 - Inspiration for Entrepreneurs on YouTube

Mar 7, 24

Status Go: Ep. 211 – Leadership Lessons from a Sales Coach, Rebecca Bormann

Mar 7, 24

Sales Leadership Tactics and Essentials Virtual Event by Jesse Hallock