Access premier marketing and sales blogs today from our Indiana consulting agency

RB CONSULTING AGENCY

BLOGS & RECORDINGS

Blogs & Recordings

Blogs & Recordings

Blogs & Recordings

Blogs & Recordings

Ideas, perspective, and actionable guidance to help you build more intentional, effective marketing.

Explore our blogs, recordings, and thought leadership designed to help organizations strengthen visibility, clarify messaging, and create more connected marketing systems that move the needle.

Aerial view of a dark teal city intersection with streets, cars, and tall buildings.

BlogsRecordings

Two businesswomen collaborate in an office, one pointing at a computer screen.

May 21, 26

How Well Do You Know Your Ideal Clients?

Black and white: Several smiling women stack hands together on a table.

May 21, 26

People Buy From People: Why Thought Leadership Matters More Than Ever in 2026

Three women collaborating in an office; one stands looking at a document held by a seated woman, another looks on.

Apr 29, 26

The New Reality: Your Buyers May Never Click Your Website First

Three smiling women standing side-by-side with arms around each other.

Apr 28, 26

The Brand Mistake We See Too Often: Starting With the Visuals

Smiling diverse business team meeting at a conference table.

Apr 15, 26

How Do You Know Which Marketing Channels Your Organization Actually Needs?

Man and woman collaborate at an office desk, reviewing documents and using laptops.

Apr 3, 26

The Way People Buy Has Changed, Again (And Why Your Marketing Has to Catch Up)

Close-up of multiple diverse hands stacked on top of each other, creating a pyramid shape.

Mar 9, 26

The $10M Business That Didn’t Have Marketing

Two women smiling and conversing, one holding papers, the other gesturing near a laptop.

Mar 5, 26

Customer Lifecycle Marketing: Building Sustainable Growth

Woman drawing a pie chart on a flip chart during a meeting with people and laptops at a table.

Jan 30, 26

The Client Retention Playbook: How to Re-Engage Quiet Clients and Drive Growth in Q1

Four professionals collaborating around a table with business documents, a tablet, and a calculator.

Jan 30, 26

Human-Centered Storytelling in a Data-Driven World

Young woman with curly hair and glasses smiles at her desk with a laptop, teapot, and cup.

Dec 29, 25

The Post-Holiday Engagement Surge: How to Capture Renewed Buyer Intent in January

Three colleagues reviewing project documents at a table.

Dec 29, 25

The 2026 Marketing Strategy Roadmap: What to Prioritize and What to Pause

Two professional women collaborating on a laptop in an office, one stands and points.

Dec 17, 25

A Year-End Brand Checkup: Is Your Brand Still Working for You?

Four people collaborating around a table, reviewing planning materials.

Dec 1, 25

Campaign Planning That Works: Start With the Why, Lead With the Who

Three diverse women smiling and collaborating, looking at a tablet in an indoor setting.

Nov 13, 25

Right Message. Right Time. The Secret to Winning New Clients.

Three women professionals stand together, two smiling, one with glasses, holding documents and a clipboard.

Oct 31, 25

How to Build Client Avatars: Step-by-Step Guide for Attracting Ideal Clients

Three businesswomen in a lively discussion around a table. One stands laughing, one points while seated.

Oct 15, 25

How Fractional CMOs Are Shaking Up SMB Growth Playbooks

Black woman in glasses working at a desk, holding a tablet, with blurred colleagues in an office background.

Oct 1, 25

Why Generative AI Will Be Your Best (and Worst) Marketing Copywriter

Two Black women sit at a table, conversing. Teal banner across bottom with '2 stepsRB' and 'Intentional Marketing' logos.

Sep 4, 25

Better Together: Collaborative Marketing Is the New Growth Strategy

Diverse team of eight smiling people with hands stacked over a table. RB Intentional Marketing on a green bar.

Aug 29, 25

Make It Make Sense: Clarifying Your Brand to Attract, Engage, and Grow

Two women smiling, discussing at a table. Teal banner with RB Consulting and Intentional Marketing logos.

Aug 12, 25

Why Values-Based Marketing Works and Why It Should Be Part of Your Growth Strategy.

Three professional women collaborating and looking at a shared screen.

Jul 31, 25

From Story to Sale: Use Your Brand Narrative to Win Clients

Two women collaborating in a modern office by a window. Logos for RB Consulting and Intrepid on a teal banner.

Jul 14, 25

From Rainmaker to Revenue Engine

Two smiling women interact in an office, one stands holding an object. RB Consulting and Intrepid logos below.

Jul 2, 25

Scaling Beyond the Founder: When to Transition from Founder-Led Sales

Three colleagues in an indoor setting. A woman points at something on a desk while two men observe.

Jun 2, 25

5 Marketing Metrics That Actually Matter (Because Vibes Aren’t Revenue)

Three people, two young adults and one woman, smiling and looking at a laptop screen; the woman gestures.

May 28, 25

Stop Hiding Behind “Brand Awareness”: 5 Sales-Driven Strategies

Two women high-fiving at an office desk with a laptop.

May 16, 25

The Smartest Businesses Aren’t Playing Defense—They’re Building Better Offense

Smiling woman gestures at a table with laptops as another person claps.

May 1, 25

Crafting Marketing Strategies That Drive Sales | RB Consulting

Smiling woman holds an open laptop displaying a collage, standing in an office with abstract art.

Apr 21, 25

RB Consulting Launches 'Sell With Heart' Online Sales Training

Two smiling professional women in business attire look at a tablet together in an office.

Apr 9, 25

Beyond the Logo: Build a Brand That Connects With Your Audience

Smiling woman talking on phone at a table, left hand on a book.

Apr 4, 25

Stop Getting Ghosted: 5 Follow-Up Strategies That Get Replies

Two men shake hands in an office, observed by a smiling woman. A whiteboard with charts is in the background.

Mar 18, 25

Storytelling in B2B Marketing: How to Use the Golden Circle Theory to Attract & Convert Ideal Clients

Woman in plaid shirt and man in dark shirt reviewing a laptop displaying a group image on a counter in an office.

Mar 6, 25

Are Your Prospects Keeping You in the "Friend Zone"? Here’s How to Move the Relationship Forward

Smiling woman in glasses and headband looks at phone at outdoor cafe table.

Feb 7, 25

The Power of Video Content in B2B Marketing: Engage, Persuade, and Sell

Three women in an office. One stands laughing, while two seated women look at her across a table with laptops.

Feb 6, 25

Humanizing B2B Brands Through Personalized Content: Emotional Intelligence Meets Strategy for Sales Success

Three women on stage, one holding an award, in front of a screen with "LUNCHEON" text and an audience.

Feb 5, 25

RB Consulting Agency Founder and CEO Rebecca Bormann Honored as NAWBO-Indianapolis Woman Business Owner of the Year

Two smiling Black women at a table, writing in notebooks and looking at each other.

Jan 21, 25

Networking Ninja: How to Make Connections That Actually Count

Woman stands, smiling and gesturing, while speaking to a diverse group of colleagues seated around a meeting table.

Jan 8, 25

2025 Sales Glow-Up: 11 Tips to Crush Business Development This Year

Seven women stand around a table in an office, looking at papers and discussing.

Dec 18, 24

Marketing vs. Sales: The Ultimate B2B Power Couple

Three colleagues discuss work around a table covered with documents in an office.

Dec 17, 24

Ready for 2025? Key B2B Business Development Trends You Can’t Ignore

Diverse team in an office meeting, woman standing and pointing, others seated and smiling.

Nov 5, 24

Using Feedback to Drive Sales Growth: A Strategic Approach for Sales and Marketing

Two women smiling and looking at a laptop together at a table.

Nov 5, 24

Boost B2B Sales and Client Success: Self-Care Strategies for Sales & Marketing Pros

Smiling woman interacts with two women during a business meeting.

Oct 16, 24

Relationship Based Marketing & Sales: The “Close” is Just the Beginning

Smiling woman presenting to an audience in a modern room, standing near a laptop on a podium, with a patterned wall.

Oct 3, 24

Every Organization Should Adopt Value-Based Selling & Marketing

Smiling woman, text: Inside INdiana Business Celebrating Women IN Tech.

Oct 1, 24

Celebrating Women IN Tech

Smiling businesswoman in a patterned top shakes hands; another smiling woman watches in a bright office.

Sep 17, 24

Navigating Business Growth Through Strategic Sales Partnerships

Smiling woman looking at her smartphone at a desk with a laptop and papers.

Sep 4, 24

The Best Sales Advice I Ever Got Was From An Instagram Reel: 15 Tips to Boost Your Sales

Three diverse colleagues smiling and talking at a meeting table in an office.

Aug 1, 24

Accelerate Sales with Aligned Sales and Marketing Objectives

Smiling man and woman walk and talk in an office, holding a tablet, coffee cup, and papers.

Aug 1, 24

People-Centered Sales: A Pathway to Sustainable Growth

Two smiling women reviewing a notebook at a table with a laptop.

Jun 28, 24

Building Trust Through Hyper-Personalization: Sales & Marketing Best Practices for Today’s Marketplace

Smiling woman speaks to an audience; audience members' backs are visible in the foreground.

Jun 28, 24

How to Cut Through the Noise and Stand Out: 11 Sales Tips for 2024

Two smiling women, one Black and one White, collaborating on a laptop at an office desk.

Jun 6, 24

Supercharge Your Growth with a Sales-Centric Culture

Three businesswomen smiling and collaborating at a meeting table.

Jun 6, 24

Mastering Business Development in the Agile Marketing & Sales Era

Businesswoman presenting a data report on a whiteboard, gesturing with a pen and pointing.

May 6, 24

Unleashing the Power of Persuasion: How Dr. Robert Cialdini's 7 Principles of Influence can Revolutionize your Sales & Marketing Strategies

Five diverse business professionals smiling, collaborating around a laptop, with one woman celebrating.

May 6, 24

Embracing Innovation in Relationship-Building for B2B Sales Success

Smiling woman in glasses high-fiving another person across a conference table with laptops.

Apr 3, 24

Building for Success: How a Strategic Business Development Plan Can Propel Your Growth

Black and white: Smiling woman talks on phone, writes in notebook at a table.

Apr 3, 24

From Scarcity to Abundance: Transforming Your Sales and Entrepreneurship Journey with These Proven Tips

Close-up of hands writing in an open notebook with a pen, by a window.

Mar 8, 24

Embracing Journaling: A Strategic Tool for Business Growth and Personal Mastery

Smiling woman actively listening to another woman in a black and white indoor setting.

Mar 8, 24

Crafting Your Foundational Story: The Key to Deeper Connections in Sales and Entrepreneurship

Two men discussing at a meeting table. One man smiles and gestures while talking to the other.

Mar 8, 24

Empowering Businesses Growth Through Deeper Client Understanding

Black and white low-angle view of tall, modern office buildings with reflective glass facades.

Mar 8, 24

Unlocking Success in 2024: A Monthly Goal Check-In Guide for Sales Professionals and Business Owners

Two men collaborating in an office, one writing on a glass board while the other holds papers and watches.

Mar 8, 24

Do you have a Business Development Strategy?

Several people's hands pointing at a large paper with diagrams and handwritten notes on a table.

Mar 8, 24

Emotional Intelligence (EQ) + Strategy = Sales & Growth

Black and white night street view toward an illuminated domed capitol building in a city.

Mar 8, 24

”Sales is Storytelling. Storytelling is Sales.” Lunch & Learn Recap

Smiling woman presenting charts on a whiteboard to colleagues at a business meeting.

Mar 8, 24

Grassroots Selling should be a component of your sales strategy

Business meeting with a woman standing and speaking to colleagues seated around a table.

Mar 8, 24

Sales & Stories: The Strength of Storytelling in Sales

Woman standing and presenting to a small group in an office, pointing as another woman listens.

Mar 8, 24

The Final Stretch: Harnessing an Abundance Mindset to Conquer Year-End Sales and Growth Goals

Three smiling people, two women and one man, in a black and white professional portrait.

Mar 8, 24

Part 2 Recap: Closing the Gender Gap of Women in Sales and Sales Leadership Special Event

Three smiling diverse women with curly hair look at the camera indoors.

Mar 8, 24

Part 1 Recap: Closing the Gender Gap of Women in Sales and Sales Leadership Special Event

Mar 8, 24

Let’s Talk Personal Branding Tips

Several black and white coffee cups in the foreground, blurred people meeting in the background.

Mar 8, 24

The Power of Your WHY: Your WHY IS More IMPORTANT Than What You Are Selling

Young woman with crossed arms smiling, colleagues blurred working in background.

Mar 8, 24

Sales is about finding your, “Yes”!

Diverse group of women smiling and posing together in front of a light-colored wall.

Mar 8, 24

RB Consulting to host "Closing the Gender Gap on Women in Sales & Sales Leadership" on August 9th

Black and white low-angle view of modern glass skyscrapers against a cloudy sky.

Mar 8, 24

Meet some of our Cohort Members!

Black and white low-angle view of tall, modern office buildings with reflective glass facades.

Mar 8, 24

Why Building Strong Relationships is ESSENTIAL!

Smiling woman in a patterned dress stands outdoors with her hand on her hip, looking at the camera.

Mar 8, 24

You Are a Leader with the Power to Make a Difference

Smiling Black woman in glasses carries folders in a busy black and white office.

Mar 7, 24

Sales Success: Embracing the New & Letting Go of the Old

Two people in a meeting room. One faces away, another gestures towards a screen with digital icons.

Mar 7, 24

Grow & Connect Professional Development Workshop Series

Smiling woman with a mug listens to a man pointing at a document during a business meeting.

Mar 7, 24

Showing up and showing out for your clients!

Six people smiling, standing in front of a "THANK YOU" sign featuring a heart-decorated pastry.

Mar 7, 24

Meet Cohort 1!

A book titled "B.I.T.C.H. OR B.O.S.S." by Millie Anderson, with "REBECCA BORMAN'S BOOK REVIEW" banner.

Mar 7, 24

RB Book Review: B.I.T.C.H or B.O.S.S by Jennica Anderson

Smiling woman standing, holding folder, talking during a meeting with two seated individuals.

Mar 7, 24

11 Best Sales Practices by RB

Book 'Intentional Unicorn' with grey unicorn, 'Rebecca-Borhawk's Book Review' text, dark background.

Mar 7, 24

RB's Book Review | Intentional Unicorn: Bring your authentic self to thrive in life and career

Young woman at laptop, smiling with raised fists.

Mar 7, 24

Happy New Year! Let’s kick it off the right way

Smiling woman in blazer, hands on hips, standing in a black and white park with fallen leaves.

Mar 7, 24

Hello from Rebecca Bormann Consulting!

Three adults holding hands walk uphill on a grassy slope.

Mar 7, 24

Serving Across Generations: A Guide for Sales Professionals and Business Owners

Several people analyzing charts and documents at a table with coffee cups and tablets.

Mar 7, 24

Synergy of Sales, Marketing, Communications, and Public Relations in a Comprehensive Growth Strategy

Black and white low-angle shot of a "BUSINESS" sign in front of tall, modern skyscrapers.

Feb 8, 24

10 Ways to Accomplish Sales Process Optimization That are More Than Just Marketing Tactics

Black and white aerial view of a city intersection, showing buildings and roads with vehicles.

Feb 8, 24

The Role of Storytelling in Creating Compelling Sales and Marketing Strategies

Two women smiling and talking across a table in a retail store.

Mar 5, 22

Unlocking success in 2024: A monthly goal check-in guide for sales professionals and business owners.

Monochrome abstract cityscape with bokeh lights

Feb 25, 22

The Power of EQ in Sales: Building Stronger Relationships for Better Results

Overhead black and white view: four people studying at a table covered with many open books.

Feb 17, 22

Fractional Sales Leadership: The Key to Accelerating Your Sales and Development Strategy

Black and white image of an espresso cup with a spoon on a saucer, next to a laptop and phone on a desk.

Feb 5, 22

Driving Philanthropic Success and Revenue Growth Through Effective Communication

Smiling Rebecca Bormann (RB Consulting) with text "Host, Melahni Ake" & "Everyday Business Leaders".

Feb 17, 26

Rebecca Bormann EVERYDAY BUSINESS LEADERS EBL49

Podcast cover art for "The CEO's Kitchen" with Leslie Nicole & Rebecca Bonanno, on a dark brick background.

Feb 17, 26

When Strategy Meets Faith: Stepping Beyond Corporate Millions into Purpose

Two smiling women in a video still with "Sales is About Finding Your YES!" overlay and YouTube play button.

Mar 13, 24

Own Your Brand Show with Victoria Odekomaya on YouTube Premiered Aug 7, 2023

Yellow hand-drawn lightbulb graphic on black background with text "BRIGHT IDEAS SHOW" and "INSPIREsmall.biz".

Mar 7, 24

Bright Ideas Show #3 - Inspiration for Entrepreneurs on YouTube

Smiling woman with dark hair in a teal jacket, talking on a pink phone against an abstract background.

Mar 7, 24

Status Go: Ep. 211 – Leadership Lessons from a Sales Coach, Rebecca Bormann

Five people in a virtual meeting, displayed in a grid of video feeds, some with name labels.

Mar 7, 24

Sales Leadership Tactics and Essentials Virtual Event by Jesse Hallock

People First. Strategy Always. Success Together.
Marketing that creates clarity, momentum, and growth.

Navigation

Services

Marketing Strategy

Brand Development

Digital Advertising

Contact

12175 Visionary Way

Fishers, IN 46038

(317) 435-3995

info@rbormannconsulting.com

© 2026 RB Consulting Agency. All Rights Reserved.

People First. Strategy Always. Success Together.